Genice is a high-end women's body conditioning cream brand under Rongda Biotechnology Group. With over 10 self-developed patents, we specialize in the research of small biomolecules and plant extracts, focusing on the regulation of the eight major glands in women; Behind the trust of high-end SPA chains across the country is Genice's complete business system of "product+service+VIP physical and mental care".
But behind the business system, the brand narrative of Genice has always faced problems: how to condense products, techniques, and VIP activities into a clear, trustworthy, and unified brand image in the minds of channels and consumers?
OasisWKS will cooperate with Genice in early 2025 to launch a high positioning in the industry, reconnecting scattered concepts to create the first "integrated healing solution brand" in the country, integrating product functions, experience conditioning, VIP physical and mental activities into a unified narrative; And extend the brand style of "Eastern Healing Philosophy", making the visual and story highly unified, bringing Genice into the high-end brand sequence.
We assisted the visual team of Genice in building a new VI system and creating brand promotional videos through OasisWKS, continuously empowering sales channels - making "integrated healing" and "Eastern healing philosophy" a brand language that runs through products, experiences, and people, and building a trust bridge between Genice and high-end consumer groups.
Customer Name: Genice Health Technology Co., Ltd
Service content: Brand full case consultation, brand positioning, brand story sorting, brand VI design, brand promotional video production
Creation date: March 13, 2025